In just a few years, we have become the biggest, and most impactful happenings in Old Town! We set records last year in the numbers of spectators attending, the numbers of vehicles on display, and in the numbers of dollars that we were able to give to our two charities of choice!
Promote your business with a booth on the streets of Old Town during the event. Get noticed by selecting a prime location and even more exposure when mentioned in our Social Media, Website and announcements the day of the event.
Name and logo listed on the Website and social media
Impactful visibility in media and event activities
¼ -page ad in the virtual Official Program and listing in the virtual Event Guide
Mentioned during the event by the event emcee via the PA system
High potential for local coverage in local print, broadcast media and word of mouth
Full use o
Name and logo listed on the Website and social media
Impactful visibility in media and event activities
¼ -page ad in the virtual Official Program and listing in the virtual Event Guide
Mentioned during the event by the event emcee via the PA system
High potential for local coverage in local print, broadcast media and word of mouth
Full use of event logo and marketing materials
Prime positioning of 10x10 canopy for crowd engagement
4 Invitations to the High Octane Ball
Preferred Sponsor Level. Includes notable visibility in media and event activities
Name and logo listed on the Website and in the social media
Special 1-minute video ad posted on Website
1/8 -page ad in the virtual Official Program and listing in the virtual Event Guide
Occasional mentions during the event by the event emcee via the PA syste
Preferred Sponsor Level. Includes notable visibility in media and event activities
Name and logo listed on the Website and in the social media
Special 1-minute video ad posted on Website
1/8 -page ad in the virtual Official Program and listing in the virtual Event Guide
Occasional mentions during the event by the event emcee via the PA system
Good potential for local coverage in local print and broadcast media
Full use of event logo, materials, photos in corporate marketing activities
Central positioning of 10x10 sponsor canopy for crowd engagement
2 Invitations to the High Octane Ball on Saturday, May 20, 2023
Select Sponsor Level. Includes notable visibility in media and event activities
Name and logo listed on the Website and in the social media
Listing in the virtual Event Guide and the virtual Official Program
Sporadic mentions during the event by the event emcee via the PA system
Select Sponsor Level. Includes notable visibility in media and event activities
Name and logo listed on the Website and in the social media
Listing in the virtual Event Guide and the virtual Official Program
Sporadic mentions during the event by the event emcee via the PA system
Potential for local coverage in local print and broadcast media
Full use of event logo, materials, photos in corporate marketing activities
Position on a 10x10ft sponsor canopy for crowd engagement
Essential Sponsor Level. Includes some visibility in media and event activities
Name and logo listed on the Website and in the social media
Logo placed in the virtual and printed Event Guide
Possible mentions during the event by the event emcee via the PA system
Potential for local coverage in local print and broadcast media
Full use of event
Essential Sponsor Level. Includes some visibility in media and event activities
Name and logo listed on the Website and in the social media
Logo placed in the virtual and printed Event Guide
Possible mentions during the event by the event emcee via the PA system
Potential for local coverage in local print and broadcast media
Full use of event logo, materials, photos in corporate marketing activities
OVERALL OUTCOME
All media elements were effectively utilized assuring extensive reach and overage across the metro D.C. area as well as within the Alexandria community. We generated widespread print, broadcast and online media coverage that helped spread the word about the Festival, our sponsors, the city, and our commitment to the community.
• Presented over 100 fast, exotic, elegant, world-class automobiles
• Drew an estimated 15,000 spectators to the lower King Street area
• Placed 25 named sponsors and strategically integrated their canopies into the Festival area
• Hosted over 300 participants at the memorable High-Octane Ball held the night before
• Increased lower Old Town business and restaurant foot traffic by double for the day
• Donated $50,000 to our two charities, ALIVE! and the Campagna Center
PRINT & ONLINE MEDIA
The following provided coverage of the event and ancillary activities which translates to an overall reach into the millions.
VIP Alexandria Magazine • Alexandria Times • Alexandria Living • NBC Washington • Virginia Living Magazine • Old Town Crier • Washingtonian Magazine • Alexandria Living Newsletter • Good Morning Washington • WUSA9 • WJLA • Alexandria Gazette • Patch • The List Are You On It • WTOP News • ALX Now • Auto Evolution • Classic Motorsports Magazine
• Combined print media coverage is estimated to be more than 1 million readers
• Combined online page views reach is an even larger number
• The Washingtonian alone posts over 3.25 million monthly views
• Combined numbers of followers on Facebook, Twitter and Instagram represent an even larger potential audience
• WJLA online reaches over one million followers
• Word-of mouth, official posters, car club newsletters, and other events also contributed visitors
VISIT ALEXANDRIA
Dedicated promotions as well as by featuring the Festival as part of its spring seasonal marketing campaign.
SOCIAL MEDIA
The Old Town Festival of Speed & Style Facebook/Instagram Ad Campaign generated:
• The 2022 campaign generated 1.3 million impressions and generated over 34,000 link clicks to FestivalSpeedStyleAlex.com
• They expanded the ad radius to include both the DC region and overnight drive markets.
• 4,000 page views
• An average of 2.5 minutes spent on listing, indicating strong interest in the event and in Alexandria
• Multiple organic social media posts across Facebook, Instagram, and Twitter
• The Spring “Things to Do in May 2022” e-newsletter, distributed across the metro D.C. area, that included the Festival, garnered 18,600 opens.
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