Sponsor Event

SUNDAY, MAY 18, 2025 | 10:00AM-3:00PM

In just a few short years, we have grown into one of the most prominent and impactful events in Old Town, becoming a cornerstone of the community’s annual calendar.

Last year, we shattered records with over 40,000 enthusiastic spectators gathering to experience the excitement, energy, and spectacle of the event. From families and car enthusiasts to community members and visitors from afar, the event brought people together for an unforgettable celebration.

We also showcased an unparalleled lineup of vehicles, featuring some of the rarest and most exquisite cars from around the world. This remarkable display captivated audiences and solidified our reputation as a must-attend event for car aficionados and casual fans alike.

Promote your business with a booth on the streets of Old Town during the event to interact with attendees. Your brand will be featured across our event signage, social media, and promotional materials. Demonstrate your commitment to making a difference. People love to support businesses that care about their community!

Get noticed with logo placement on high-visibility event materials and even more exposure when mentioned in our Social Media, Website and announcements the day of the event. Your brand will be featured across our event signage, social media, and promotional materials.

Our success highlights not only the passion for speed and style but also the vibrant spirit of Old Town Alexandria year after year!

By sponsoring The Old Town Festival Of Speed & Style you'll not only connect with a vibrant audience but also support a meaningful cause. The Old Town Festival Of Speed & Style is a 501(c)(3) nonprofit. Your sponsorship is tax-deductible.

SPONSOR LEVELS & recognition

$5,000.00 PLATINUM SPONSOR

• Your business logo with link to your website

on our website and social media page.

• Prime position of 10x10 booth/canopy for crowd engagement.

• 1-minute video ad posted on our website and YouTube channel.

• Impactful visibility in media and event activities.

• 1/4 -page ad in the virtual Official Program.

• Listing in our virtual Event Guide.

• High potential for local coverage in local print and broadcast media.

• Mentioned by MC on PA system during event.

• Full use of event logo, materials and photos.

• 4 free tickets to the High-Octane Ball.

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$2,500.00 GOLD SPONSOR

• Your business logo with link to your website

on our website and social media page.

• Central position of 10x10 booth/canopy for crowd engagement.

• 30 Second video ad posted on our website and YouTube channel.

• Notable visibility in media and event activities.

• 1/8 -page ad in the virtual Official Program.

• Listing in our virtual Event Guide.

• Good potential for local coverage in local print and broadcast media.

• Mentioned by MC on PA system during event.

• Full use of event logo, materials and photos.

• 2 free tickets to the High-Octane Ball.

LEARN MORE

$1,000.00 SILVER SPONSOR

• Your business logo with link to your website

on our website and social media page.

• Position of 10x10ft booth/canopy for crowd engagement.

• Notable visibility in media and event activities.

• Mentioned in the virtual Official Program.

• Listing in our virtual Event Guide.

• Potential for local coverage in local print and broadcast media.

• Mentioned by MC on PA system during event.

• Full use of event logo, materials and photos.

• 2 discounted tickets to the High-Octane Ball.

LEARN MORE

$500.00 BRONZE SPONSOR

• Your business logo with link to your website

on our website and social media page.

• Position of 10x10ft booth/canopy for crowd engagement.

• Some visibility in media and event activities.

• Mentioned in the virtual Official Program.

• Listing in our virtual Event Guide.

• Potential for local coverage in local print and broadcast media

• Mentioned by MC on PA system during event.

• Full use of event logo, materials and photos.

• 2 discounted tickets to the High-Octane Ball.

LEARN MORE

POST EVENT STATS

All media elements were effectively utilized assuring extensive reach and overage across the metro D.C. area as well as within the Alexandria community. We generated widespread print, broadcast and online media coverage that helped spread the word about the Festival, our sponsors, the city, and our commitment to the community.

• Presented over 100 fast, exotic, elegant, world-class automobiles
• Drew an estimated 50,000 spectators to the lower King Street area
• Placed 25 named sponsors and strategically integrated their canopies into the Festival area
• Hosted over 300 participants at the memorable High-Octane Ball held the night before
• Increased lower Old Town business and restaurant foot traffic by double for the day
• To date the festival has raised over $140,000 for our local charities

PRINT MEDIA - Coverage and ancillary activities translates to an overall reach into the millions.

VIP Alexandria Magazine • Alexandria Times • Alexandria Living • NBC Washington • Virginia Living Magazine • Old Town Crier • Washingtonian Magazine • Alexandria Living Newsletter • Alexandria Gazette • Patch • Classic Motorsports Magazine

• Combined print media coverage is estimated to be more than 1 million readers.
• Word-of mouth, official posters, car club newsletters, and other events also contributed visitors.

ONLINE MEDIA - Coverage and ancillary activities translates to an overall reach into the millions.

• Alexandria Living • NBC Washington • Old Town Crier • Alexandria Living • Good Morning Washington • WUSA9 • WJLA • Alexandria Gazette • Patch • The List Are You On It • WTOP News • ALX Now • Auto Evolution

• Combined online page views reach is an even larger number.
• The Washingtonian alone posts over 3.25 million monthly views.
• WJLA online reaches over one million followers.

SOCIAL MEDIA - Facebook, Instagram and YouTube ad campaigns.
• The campaign generated 1.3 million impressions and generated over 34,000 link clicks.
• They expanded the ad radius to include both the DC region and overnight drive markets.
• An average of 2.5 minutes spent on listing, indicating strong interest in the event and in Alexandria.
• Multiple organic social media posts across Facebook, Instagram, and YouTube.

SPONSOR EVENT

SUNDAY, MAY 18, 2025 | 10:00AM-3:00PM

REGISTRATION OPEN NOW

SPONSOR LEVELS & recognition

$5,000.00 PLATINUM SPONSOR

$2,500.00 GOLD SPONSOR

$1,000.00 SILVER SPONSOR

$500.00 BRONZE SPONSOR

$300.00 PATRON SPONSOR

POST EVENT STATS

Old Town Festival Of Speed & Style

Sponsor Committee-Registration Inquiry

REGISTER VEHICLE

VOLUNTEER TO HELP

VOLUNTEER TO HELP

VOLUNTEER TO HELP

VOLUNTEER TO HELP

VOLUNTEER TO HELP

SPONSOR EVENT

SUNDAY, MAY 18, 2025 | 10:00AM-3:00PM

REGISTRATION OPEN NOW

SPONSOR LEVELS & recognition

$5,000.00 PLATINUM SPONSOR

$2,500.00 GOLD SPONSOR

$1,000.00 SILVER SPONSOR

$500.00 BRONZE SPONSOR

$300.00 PATRON SPONSOR

POST EVENT STATS

Old Town Festival Of Speed & Style

Sponsor Committee-Registration Inquiry

REGISTER VEHICLE

VOLUNTEER TO HELP

VOLUNTEER TO HELP

VOLUNTEER TO HELP

VOLUNTEER TO HELP

VOLUNTEER TO HELP

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