SPONSOR EVENT

Our mission is to create a world-class event that celebrates and elevates the vibrant spirit of Old Town Alexandria year after year. By bringing thousands of attendees into the heart of the city, we aim to drive meaningful foot traffic to local shops, restaurants, and businesses. Exhibitors and sponsors have the added benefit of hosting booths directly along the festival streets, giving them a prime opportunity to engage with visitors, showcase their brand, and convert that excitement into new customers. 

Since its inception in 2019, the festival has grown into the largest and most impactful event in Old Town, setting new records for attendance, vehicles on display, and charitable funds raised. To date, we have  raised more than $175,000 for our local charities. This achievement is supported by our strong media strategy, which utilizes every major platform to deliver exceptional reach throughout the metro D.C. region and the Alexandria community. Through extensive print, broadcast, and digital coverage, we elevate awareness of the Festival, highlight our sponsors, promote the city, and reinforce our continued dedication to community support.

EVENT HIGHLIGHTS
• Showcase more than 100 fast, exotic, elegant, and world-class automobiles.
• Attract an estimated 50,000 spectators to lower King Street.
• Feature 20+ named sponsors with booths and canopies seamlessly integrated throughout the Festival footprint.
• Boost lower Old Town business and restaurant foot traffic to more than double for the day.

This translates into an overall potential reach number of 28.5 million!

• The combined print media coverage is estimated to have reached more than 1 million readers

• The combined online pageview reach is an even larger number

• The Washingtonian alone posts over 3.25 million monthly pageviews

• WJLA online reaches over one million followers

• The combined numbers of followers on Facebook, Twitter and Instagram represent an even larger potential audience

• This is an increase from 19.4 million from last year

PRINT MEDIA -  Combined print media exposure alone is estimated to exceed 1 million readers. Additionally, word-of-mouth, official posters, car club newsletters, and related events further expanded our visitor base. • VIP Alexandria Magazine • Alexandria Times • Alexandria Living • NBC Washington • Virginia Living Magazine • Old Town Crier • Washingtonian Magazine • Alexandria Living Newsletter • Alexandria Gazette • Patch • Classic Motorsports Magazine 

ONLINE MEDIA - Our coverage and ancillary activities generate an overall reach in the millions, with online visibility extending even further. Among our key supporters, The Washingtonian attracts more than 3.25 million monthly views, and WJLA’s online platforms reach over one million followers. • Alexandria Living • NBC Washington • Old Town Crier • Alexandria Living • Good Morning Washington • WUSA9 • WJLA • Alexandria Gazette • Patch • The List Are You On It • WTOP News • ALX Now • Auto Evolution

Results from Partnership with Visit Alexandria: Visit Alexandria recognizes that the Old Town Festival of Speed & Style is a well-run major event grounded in the community that attracts a large audience, including D.C. regional and overnight visitors. This valuable

event has become a signature event of the spring season that helps drive visitors to Alexandria and increases spending in local businesses. Visit Alexandria publicized the Old Town Festival of Speed & Style through dedicated promotions as well as by featuring the Festival as part of its spring seasonal marketing campaign. The Old Town Festival of Speed & Style Facebook/Instagram ad 

campaign generated:

• 1.4 million advertising impressions (a 40+ percent increase over the previous year’s event) and over 24,000 link clicks on Festivaofspeedandstyle.com.

• 1.2 million impressions were delivered through the Festival’s exclusive clickable slide in the Spring Facebook/Instagram carousel ad. 

• 120,000 views and 1,500 interactions from the Reel.

• 19,729 page views in May, with 14,162 active users on the Visit Alexandria homepage.

• Visit Alexandria included the Festival in its “Top Spring Events” Instagram Reel and boosted with paid promotion.

• Speed & Style was featured on Visit Alexandria’s website homepage in May and as a featured event on the events calendar.

WEBSITE & SOCIAL MEDIA - The Old Town Festival of Speed & Style’s Website and social media platforms (primarily Instagram,

YouTube and Facebook) also produced substantial results for the period leading up to the May 18, 2025 event, with 39,886 total Website visits and 28,163 total social media traffic visits.
• The campaign generated 1.3 million impressions and generated over 34,000 link clicks.
• They expanded the ad radius to include both the DC region and overnight drive markets.
• An average of 2.5 minutes spent on listing, indicating strong interest in the event and in Alexandria.
• Multiple organic social media posts across Facebook, Instagram, and YouTube.

E-NEWSLETTER - Visit Alexandria was a featured widget highlighting Speed & Style in the May Alexandria Insider consumer e-newsletter that goes out to Visit Alexandria’s 35,000+ subscribers.

• The May issue of Alexandria Insider was opened by 12,552 recipients. The Speed & Style event listing was clicked 164 times.

• They expanded the ad radius to include both the DC region and overnight drive markets with 58 percent of clicks from this year’s campaign came from outside the D.C. region. To account for differing planning windows, Visit Alexandria began the ads for the destination audience on April 22, while the ads for the D.C. regional audience launched May 18, 2025.

• Visit Alexandria’s paid search campaign generated four times more impressions than last year, indicating growing organic search interest for this event, and events like it.