SPONSOR EVENT
2026 REGISTRATION OPEN
DEADLINE: APRIL 30, 2026
Our mission is to create a world-class event that celebrates and elevates the vibrant spirit of Old Town Alexandria year after year. By bringing thousands of attendees into the heart of the city, we aim to drive meaningful foot traffic to local shops, restaurants, and businesses. Exhibitors and sponsors have the added benefit of hosting booths directly along the festival streets, giving them a prime opportunity to engage with visitors, showcase their brand, and convert that excitement into new customers.
SPONSOR LEVELS
PROMOTE YOUR BUSINESS
PROMOTE YOUR BUSINESS
Become a sponsor with a booth on the streets of Old Town during the event to interact with attendees. Gain powerful exposure with your logo featured on high-visibility event signage, promotional materials, social media, our website, and event-day announcements.
SPONSOR BENEFITS
Premier Event Exhibitor Booth Canopy Locations • High-Profile Media Coverage • Digital Spotlight • Live Mentions • Full-Page Program Feature • Online recognition • Social media spotlight • Brand alignment On-Stage Recognition • Signature Trophy Presentation
Since its inception in 2019, the festival has grown into the largest and most impactful event in Old Town, setting new records for attendance, vehicles on display, and charitable funds raised. With more than 40,000 enthusiastic spectators coming together to experience the event to engage with a vibrant audience while supporting a meaningful cause. To date, we have raised more than $175,000 for our local charities. This achievement is supported by our strong media strategy, which utilizes every major platform to deliver exceptional reach throughout the metro D.C. region and the Alexandria community. Through extensive print, broadcast, and digital coverage, we elevate awareness of the Festival, highlight our sponsors, promote the city, and reinforce our continued dedication to community support.
MEDIA COVERAGE
EVENT HIGHLIGHTS
• More than 100 fast, exotic, elegant, and world-class automobiles.
• 20+ featured sponsor and exhibitor booths
• 50,000 spectators with vibrant street-festival atmosphere
• Regional tourism draw throoughout Virginia, Maryland & DC.
• Family-friendly community event
• Extensive social media and online promotion
OVERALL POTENTIAL REACH OF 28.5 MILLION!
• Print media coverage 1 million readers
• Online online pageview reach is over 1 million
• Washingtonian posts over 3.25 million monthly pageviews
• WJLA online reaches over 1 million followers
• Social Media followers is in the thousands
• This is an increase from 19.4 million from last year
PRINT MEDIA
Combined print media exposure alone is estimated to exceed 1 million readers. Additionally, word-of-mouth, official posters, car club newsletters, and related events further expanded our visitor base.
• VIP Alexandria Magazine
• Alexandria Times
• Alexandria Living
• NBC Washington
• Virginia Living Magazine
• Old Town Crier
• Washingtonian Magazine
• Alexandria Living Newsletter
• Alexandria Gazette
• Patch
• Classic Motorsports Magazine
WEBSITE & SOCIAL MEDIA
The Old Town Festival of Speed & Style’s Website and social media platforms also produced substantial results for the period leading up to the May 18, 2025 event.
• 39,886 total Website visits
• 28,163 total social media traffic visits.
• 1.3 million impressions and generated over 34,000 link clicks.
• 2.5 minutes spent on listing, indicating strong interest in the event.
ONLINE MEDIA
Our coverage and ancillary activities generate an overall reach in the millions, with online visibility extending even further. Among our key supporters, The Washingtonian attracts more than 3.25 million monthly views, and WJLA’s online platforms reach over one million followers.
• Alexandria Living
• NBC Washington
• Old Town Crier
• Alexandria Living
• Good Morning Washington • WUSA9
• WJLA
• Alexandria Gazette
• Patch • The List Are You On It
• WTOP News
• ALX Now
• Auto Evolution
VISIT ALEXANDRIA
Results from Partnership with Visit Alexandria: Visit Alexandria recognizes that the Old Town Festival of Speed & Style is a well-run major event grounded in the community that attracts a large audience, including D.C. regional and overnight visitors. This valuable
event has become a signature event of the spring season that helps drive visitors to Alexandria and increases spending in local businesses. Visit Alexandria publicized the Old Town Festival of Speed & Style through dedicated promotions as well as by featuring the Festival as part of its spring seasonal marketing campaign.
Visit Alexandria was a featured widget highlighting Speed & Style in the May Alexandria Insider consumer e-newsletter that goes out to Visit Alexandria’s 35,000+ subscribers.
• 12,552 recipients opened the May issue of Alexandria Insider.
• 164 clicked event listing.
• They expanded the ad radius to include both the DC region and overnight drive markets with 58 percent of clicks from this year’s campaign came from outside the D.C. region. To account for differing planning windows, Visit Alexandria began the ads for the destination audience on April 22, while the ads for the D.C. regional audience launched May 18, 2025.
• Visit Alexandria’s paid search campaign generated four times more impressions than last year, indicating growing organic search interest for this event, and events like it.
The Old Town Festival of Speed & Style Facebook/Instagram ad campaign generated:
• 1.4 million advertising impressions (a 40+ percent increase over the previous year’s event) and over 24,000 link clicks on Festivaofspeedandstyle.com.
• 1.2 million impressions were delivered through the Festival’s exclusive clickable slide in the Spring Facebook/Instagram carousel ad.
• 120,000 views and 1,500 interactions from the Reel.
• 19,729 page views in May, with 14,162 active users on the Visit Alexandria homepage.
• Visit Alexandria included the Festival in its “Top Spring Events” Instagram Reel and boosted with paid promotion.
• Speed & Style was featured on Visit Alexandria’s website homepage in May and as a featured event on the events calendar.
SPONSOR COMMITTEE
Copyright © 2019. The Old Town Festival of Speed & Style is a 501(c)(3) non-profit charitable organization focused on the community and chartered to generate and donate funds to local charities. The integrity of your personal information and transaction data is safeguarded.
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